Tag: customer analysis


How do you predict what your customers want

Predictive analytics – understand your customer’s behaviour

We’ll probably never be psychics, but imagine that you could predict how your customers will react to your next marketing campaign, and how much better the results would be… We all want to know whether a customer will buy from us, and there is a growing trend in smart businesses to use specialist applications to predict behaviour as we move to more use of automated...

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The psychology of a customer

The psychology of a customer

Did you know that the success of your business is influenced by your customer’s reasoning, environment and emotional behaviour, as well as being governed, to an extent, by their automatic psychological thought processes? This article will help you to identify which psychological, physical or emotional elements affect their choice to say “yes” or “no” to your business offerings, or at least increase your chances of...

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