Tag: business building


Growing your business through adaptation

Adaptation – improving website experiences

Ever wondered what your potential customers and existing customers actually do on your website? Ever thought about how you can keep them where they need to be instead of wondering around aimlessly? Want to guide them to be your next customer as quickly and smoothly as possible? Or do you want to keep your customer’s interest so they keep buying from you? To answer these...

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The psychology of a customer

The psychology of a customer

Did you know that the success of your business is influenced by your customer’s reasoning, environment and emotional behaviour, as well as being governed, to an extent, by their automatic psychological thought processes? This article will help you to identify which psychological, physical or emotional elements affect their choice to say “yes” or “no” to your business offerings, or at least increase your chances of...

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Starting a business? How not to fall at the 1st hurdle

Starting a business? How not to fall at the 1st hurdle

You may think starting a new business has many hurdles to jump over, and you’re right, however, it’s the 1st hurdle that’s most crucial, and the most challenging, for most business start-ups but set yourself up in the right way to get over this one and the others will be much easier. The 1st hurdle is, unfortunately, a multi-layered one… The starting block Preparation is...

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