Nothing turns people away more than a hard-sell. So here’s the best way to draw your customers in without the ‘sell’ factor… ‘Content marketing’ is a really effective marketing strategy to help target your audiences to move towards purchasing or signing up. It’s not even a soft-sell, it’s a no-sell strategy that works by giving your audience something they need (even if they don’t realise they...
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Ever wondered what your potential customers and existing customers actually do on your website? Ever thought about how you can keep them where they need to be instead of wondering around aimlessly? Want to guide them to be your next customer as quickly and smoothly as possible? Or do you want to keep your customer’s interest so they keep buying from you? To answer these...
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Chances are that you’re reading this from a mobile (or other device), as statisticians predict that by the end of 2017 75% of online content will be viewed via mobile devices. What does your business look like via mobile? Research shows that on average, for most digital businesses, more than 60% of searches online are done via mobile, so if your business isn’t mobile friendly...
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