customer


Cogs

The best ‘no-sell’ strategy that draws customers in

Nothing turns people away more than a hard-sell. So here’s the best way to draw your customers in without the ‘sell’ factor… ‘Content marketing’ is a really effective marketing strategy to help target your audiences to move towards purchasing or signing up. It’s not even a soft-sell, it’s a no-sell strategy that works by giving your audience something they need (even if they don’t realise they...

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The psychology of a customer

The psychology of a customer

Did you know that the success of your business is influenced by your customer’s reasoning, environment and emotional behaviour, as well as being governed, to an extent, by their automatic psychological thought processes? This article will help you to identify which psychological, physical or emotional elements affect their choice to say “yes” or “no” to your business offerings, or at least increase your chances of...

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