Business


How to Write a Business Plan that gets noticed.

How to Write a Business Plan that gets noticed.

Purpose – Who is the business plan for? You may have to adjust the detail according to who is reading whether that be investors, lending institutions, employees or supplier and customers. It is important to define what you are looking for from your audience from the outset. Content – The main factor is to get your idea across to your audience in a very clear...

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Just what is Conversion Rate Optimisation?

Just what is Conversion Rate Optimisation?

Before we delve into what Conversion Rate Optimisation is, let’s look at why it’s so important… If you review your website’s performance, remember… you’re never “done” testing, ever! Guesses and taking a punt at what’s working, and what’s not… are great starting places, but that’s about it! When it comes to understanding what your customers need, data rules… opinions just dilute the facts! Spending money...

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The psychology of a customer

The psychology of a customer

Did you know that the success of your business is influenced by your customer’s reasoning, environment and emotional behaviour, as well as being governed, to an extent, by their automatic psychological thought processes? This article will help you to identify which psychological, physical or emotional elements affect their choice to say “yes” or “no” to your business offerings, or at least increase your chances of...

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Starting a business? How not to fall at the 1st hurdle

Starting a business? How not to fall at the 1st hurdle

You may think starting a new business has many hurdles to jump over, and you’re right, however, it’s the 1st hurdle that’s most crucial, and the most challenging, for most business start-ups but set yourself up in the right way to get over this one and the others will be much easier. The 1st hurdle is, unfortunately, a multi-layered one… The starting block Preparation is...

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The art of clever digital marketing

The art of clever digital marketing

To get your business seen in today’s ‘noise’, traditional outbound marketing really isn’t enough. Just talking to, or even worse ‘at’ customers doesn’t work any more, because no matter what business you’re in there will always be a load more, saying pretty much the same thing above and below you in any online search. And depending on how robust your marketing strategy is – as...

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