Purpose – Who is the business plan for? You may have to adjust the detail according to who is reading whether that be investors, lending institutions, employees or supplier and customers. It is important to define what you are looking for from your audience from the outset. Content – The main factor is to get your idea across to your audience in a very clear...
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Nothing turns people away more than a hard-sell. So here’s the best way to draw your customers in without the ‘sell’ factor… ‘Content marketing’ is a really effective marketing strategy to help target your audiences to move towards purchasing or signing up. It’s not even a soft-sell, it’s a no-sell strategy that works by giving your audience something they need (even if they don’t realise they...
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Ever wondered what your potential customers and existing customers actually do on your website? Ever thought about how you can keep them where they need to be instead of wondering around aimlessly? Want to guide them to be your next customer as quickly and smoothly as possible? Or do you want to keep your customer’s interest so they keep buying from you? To answer these...
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Chances are that you’re reading this from a mobile (or other device), as statisticians predict that by the end of 2017 75% of online content will be viewed via mobile devices. What does your business look like via mobile? Research shows that on average, for most digital businesses, more than 60% of searches online are done via mobile, so if your business isn’t mobile friendly...
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We’ll probably never be psychics, but imagine that you could predict how your customers will react to your next marketing campaign, and how much better the results would be… We all want to know whether a customer will buy from us, and there is a growing trend in smart businesses to use specialist applications to predict behaviour as we move to more use of automated...
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Before we delve into what Conversion Rate Optimisation is, let’s look at why it’s so important… If you review your website’s performance, remember… you’re never “done” testing, ever! Guesses and taking a punt at what’s working, and what’s not… are great starting places, but that’s about it! When it comes to understanding what your customers need, data rules… opinions just dilute the facts! Spending money...
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Did you know that the success of your business is influenced by your customer’s reasoning, environment and emotional behaviour, as well as being governed, to an extent, by their automatic psychological thought processes? This article will help you to identify which psychological, physical or emotional elements affect their choice to say “yes” or “no” to your business offerings, or at least increase your chances of...
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You may think starting a new business has many hurdles to jump over, and you’re right, however, it’s the 1st hurdle that’s most crucial, and the most challenging, for most business start-ups but set yourself up in the right way to get over this one and the others will be much easier. The 1st hurdle is, unfortunately, a multi-layered one… The starting block Preparation is...
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What exactly is an angel? An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an affluent individual or company that provides capital for a business start-up, usually in exchange for an ownership equity agreement. Originally, the term ‘angel’ came from Broadway theatre, where it was used to describe wealthy individuals who provided money for theatrical productions that would otherwise have had...
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To get your business seen in today’s ‘noise’, traditional outbound marketing really isn’t enough. Just talking to, or even worse ‘at’ customers doesn’t work any more, because no matter what business you’re in there will always be a load more, saying pretty much the same thing above and below you in any online search. And depending on how robust your marketing strategy is – as...
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